July 19th, 2008, 2:36am by Geoff
EA takes a lot of flak from gamers and the gaming press, and some of it is undeserved. For example, the idea that EA publishes nothing but me-too sequels: see Penny Arcade’s amazement that the company is publishing Mirror’s Edge and Dead Space, two of the more anticipated games coming out of E3 this year.
But EA is also the company publishing Spore. And Rock Band. And Crysis, and the Sims, and a ton of other intriguing games that are or were - if not fully ahead of their time - at least doing their part to move the industry forward a little bit at a time. Sure, they put out a ton of crap as well, and they, like any other large company, milk franchises long after they stop becoming interesting. But the firm’s doing a decent job attempting to decentralize its management of the group’s developers, and it seems like it’s starting to pay off.
There’s a tendency for gamers to put on blinders once they’ve categorized a company, and EA is no exception. Viewing them as the Evil Empire is far too simplistic for what’s really going on there. And it’s silly to be so shocked by outcomes like Dead Space, because anyone paying tatention to the industry can see that complexity.
Posted in Geoff, Industry, Business | 8 Comments » 
July 17th, 2008, 7:30pm by Jeff
So, Bungie’s new project was supposedly going to be unveiled this week and was called off at the last minute. Why?
Bungie wasn’t really saying except that their “publisher” was responsible for it. Said publisher turned out to be, unsurprisingly, Microsoft, as the LA Times discovered. What was their excuse?
Don Mattrick, senior vice president of Microsoft’s Xbox games business, said the company decided to pull Halo …
… to help trim its E3 presentation to under 90 minutes, from 2 1/2 hours, to accommodate attention-challenged reporters. “We had an embarrassment of riches,” Mattrick said. “We felt we could do this game more justice with a more dedicated event.”
This has to be one of the lamest excuses I’ve ever heard, and is not believable at all. If this is true, then Microsoft is being ridiculously stupid here. Bungie had been hyping a big reveal for weeks on their website, so the stage was already set for them to make a big splash. And when you have an “embarrassment” of riches to show, you don’t hold back on your biggest franchise from your most successful developer at the biggest (or one of the biggest now) industry-specific events just because you think you already have so much great stuff to show (which something like “You’re in the Movies” would seem to disprove).
Some have theorized that they didn’t want to take away from their Final Fantasy XIII announcement, but that honestly doesn’t make much sense to me. Do they really believe that people couldn’t get excited for more than one thing at a time? Instead of just “Wow, FFXIII coming out to the 360!” it’d be “Wow, FFXIII coming to the 360 AND this awesome new Halo game! I’m sure happy to be a 360 gamer now!” No, I’m sorry… if you have something good to show, you show it at what is arguably the most important trade show in the industry (or at least, it used to be).
Which brings up what may be the more likely reason it wasn’t shown yet: it wasn’t good, or, at least, it wasn’t ready. Based on how one bad E3 experience can potentially (unfairly) shape the future of your game (ahem), maybe Microsoft just didn’t think the game was in a good enough state to show yet. I don’t really have a problem with this, but it’s strange that they would give such a weird excuse rather than just tell the truth. If Bungie ends up revealing their game in just a week or so and it looks amazing, I’ll admit I was wrong, but right now I don’t believe their excuse for a second.
Posted in Jeff, Microsoft, Idiocy, Business, E3 | No Comments » 
July 15th, 2008, 4:07am by Jeff

You’ve probably heard by now that one of Sony’s biggest theoretical exclusives, Final Fantasy XIII, is coming to the 360. To be honest, even before I owned a PS3, this was never a huge concern of mine. To begin with, I knew the game was basically never coming out. And as much as I liked Final Fantasy IV, VI and VII, I never really got too into any of the other ones (got close to the end in VIII, barely started IX, played a little bit of X… X-2 and XII are on my shelf unplayed).
But, yeah… I know there are a lot of Final Fantasy fans out there and this will make probably half of them ecstatic, a quarter furious, and a quarter who don’t care. Either way, this is, at the very least, a major psychological blow to Sony and a big coup for Microsoft. A friend of mine was literally trying to sell his 360 to pick up a PS3 MGS4 package because he figured he could play MGS4 and (what he most wanted) Final Fantasy XIII whenever it finally came out. Based on this news, that is no longer going to happen and he is keeping his 360.
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Posted in Jeff, Xbox 360, Sony, Microsoft, Industry, PS3, Business, Commentary, E3 | 4 Comments » 
July 15th, 2008, 1:57am by Geoff
Look, I know that Anderson’s movies are almost uniformly terrible. And I know that they’ve been almost uniformly treated as such, since he hasn’t had a commercial success since Mortal Kombat (and perhaps Resident Evil, which wasn’t a very big-budget film). In fact, the only reason I assume studios let him direct is because they think gamers are idiots who will buy anything with a brand name on it. So maybe this complaint is unhelpful. But here goes nothing. By what logic does it make sense to license a video game franchise, and then write a script for it that eliminates nearly every distinctive connection to that franchise? This is not a rhetorical question.
This isn’t good for gamers. We don’t get the movie translation of the game we wanted, and so we’re less likely to be excited about the movie, less likely to see the movie, and less likely to talk it up to friends.
This isn’t good for studios. A generic movie that’s unconnected to the franchise means that studios have shelled out a substantial licensing fee for no reason except to put the word Castlevania on it. Since gamers who like the franchise are the only ones who care about that name, and you’re dragging it through the mud, the value of that word is nearly non-existent (or at worst negative if they take to the internet to complain).
This isn’t good for theaters. People who are at best indifferent to your movie, and at worst, openly antagonistic, aren’t paying $10.50 a pop to sit in an uncomfortable theater with loud children and overpriced food to see it.
This isn’t good for directors. You’ve already stacked the deck against your future success. Anderson may have more directorial lives than a Hindu cat, but his luck has to run out eventually. No one’s going to pay for a director to make films that lose money.
This isn’t good for general audiences. Another generic, vaguely vampire-themed movie with no discernable differences from any other? Yawn. That’ll stand out in a crowded market.
So who does this help?
Posted in Geoff, Business | 1 Comment » 
July 12th, 2008, 11:00pm by Geoff
Hal Halpin of the ECA takes a close look at some popular gaming predictions over at The Escapist. Unsurprisingly, he views many of the futurist predictions as unlikely; when you consider that previous predictions in all sorts of industries have generally been wildly off-base, his skepticism isn’t really all that surprising. People just aren’t very good at extrapolating across huge swaths of time - in part because technological change happens so quickly and unpredictably.
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Posted in Geoff, Industry, Business, Personalities | No Comments » 
June 2nd, 2008, 5:11pm by Jeff
With Guitar Hero: Aerosmith coming out in just a few weeks and Guitar Hero IV/World Tour expected later this year, you’d think Activision would be happy with their current Guitar Hero slate for the year. Apparently not, as Kotaku points out that Guitar Hero: Metallica is slated to hit before the end of Activision’s fiscal year, (by March 31, 2009).
Let’s leave aside, for a moment, whether Guitar Hero: Metallica is a good idea or not. Does this seem like a bit much to anyone else? Not only is that going to be 3 Guitar Hero games within a year (4 in roughly 1.5 years), but with Rock Band continuing to offer weekly content, a likely full-fledged Rock Band sequel almost definitely going to be announced sometime soon (no inside info, just a hunch), and even a THIRD Guitar/Band franchise coming from Konami, is anyone worried about over-saturating this market?
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Posted in Jeff, Industry, Business, Commentary | 15 Comments » 
May 31st, 2008, 11:46am by Geoff
Tadgh Kelly has a post up at GSW arguing that the delisting approach that Microsoft will be taking with XBLA marks the end of the platform as we know it. Unfortunately, he makes his argument so hyperbolically that it obscures some of the good points that underlie his point. Although I agree with his basic premise entirely, his conclusions start to run off the rails.
Kelly and I are in agreement that searching for games in XBL is currently unworkable. Unless you know what you’re searching for, it’s nearly impossible to search for games with some reference to quality, popularity, or gameplay type. We’re also in agreement that the proposed solution isn’t necessarily the ideal way to handle this concern. But that’s where our opinions largely begin to diverge.
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Posted in Geoff, Microsoft, Xbox Live, Business | 2 Comments » 
May 29th, 2008, 11:13pm by Geoff
Good: They’re making Beyond Good & Evil 2!
Bad: Beyond Good & Evil 2 won’t remotely resemble Beyond Good & Evil 1.
Look, it doesn’t really surprise me that Ubisoft isn’t interested in creating a new version of a game that was by all accounts a complete commercial failure. I didn’t even like the game that much in the first place, although I suspect I’m in the minority. But what on earth makes a company decide to create a sequel that completely eviscerates the characteristics that people enjoyed in the first case?
Here’s the thing. People who liked Beyond Good and Evil would really love a game that revisits what they liked so much about it. People who didn’t play it couldn’t care less. So if you’re going to make a sequel that caters to casual gamers, you’re going to 1) piss off potential fans who enjoyed #1, and 2) do absolutely nothing to interest everyone else, who might even be turned off by the fact that the game is a sequel to something they’re completely unfamiliar with. I can’t see the logic here in the slightest.
Posted in Geoff, Idiocy, Business | 12 Comments » 
April 30th, 2008, 3:03am by Jeff
Via Kotaku comes the sad (perhaps already suspected) news that Gamestop will take your money to reserve a game, and not only will they not necessarily keep it reserved for you, but they actually are actively ENCOURAGING stores to break a calculated amount of pre-orders for “walk-in” customers:
“Your walk-in goals are calculated by multiplying your anticipated reservations by your historical Reservation Pick-up % on like titles. This amount is subtracted from your launch allocation to yield the amount of product that you can have set aside for walk-in customers. See below for the walk-in goals that have been set for your market. The number one district manager in each region in actual walk-in sales vs. goal will receive a $500 cash prize. The number one store in each region in walk-in sales vs. goal will be rewarded with a free copy of GTA IV regular edition for every associate on that store team.”
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Posted in Jeff, WTF, Idiocy, Business | 5 Comments » 
April 28th, 2008, 3:55am by Jeff
Ignited by IGN’s exclusive perfect 10 review of GTA4 (which has also been given a 10 and a 9.8 by IGN’s regional sister sites now as well), Variety has suggested (h/t Kotaku) that “Exclusive Reviews” are ethically suspect. While I doubt that there’s a literal “quid pro quo” for these reviews, when a publisher grants an “exclusive” to a reviewer, they are essentially giving them money (in the form of page views, or sales in the case of print magazines). Does the reviewer have, at least at the subconscious level, a desire to rate the game higher than they normally would in this case?
This basically feeds into the same issues that were brought up, most visibly, by Ubisoft and Eidos recently, where the publishers have threatened (or actually followed through on their threats in the case of Ubisoft) to pull their advertising if the reviewer gives a bad score to their game. Since an early exclusive drives page views and sales, losing these exclusives would actually hurt the bottom line of the publication. It’s easy to imagine what kind of response a media outlet would receive if they actually poorly scored an exclusive review. Would it be safe to say that that particular game publisher would probably think twice before giving an early exclusive to that publication again? Would it also be safe to say that business executives for that publication would be upset at losing another source of revenue (especially one as simple as simply putting up their content a little earlier than other places), and that we’d have another sort of “Gamespot” situation? It certainly seems like a recipe for corruption.
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Posted in Jeff, Journalism, Business | 3 Comments » 
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