Worst. Excuse. Ever.

So, Bungie’s new project was supposedly going to be unveiled this week and was called off at the last minute.  Why?

Bungie wasn’t really saying except that their “publisher” was responsible for it.  Said publisher turned out to be, unsurprisingly, Microsoft, as the LA Times discovered.  What was their excuse?

Don Mattrick, senior vice president of Microsoft’s Xbox games business, said the company decided to pull Halo …

… to help trim its E3 presentation to under 90 minutes, from 2 1/2 hours, to accommodate attention-challenged reporters. “We had an embarrassment of riches,” Mattrick said. “We felt we could do this game more justice with a more dedicated event.”

This has to be one of the lamest excuses I’ve ever heard, and is not believable at all.  If this is true, then Microsoft is being ridiculously stupid here.  Bungie had been hyping a big reveal for weeks on their website, so the stage was already set for them to make a big splash.  And when you have an “embarrassment” of riches to show, you don’t hold back on your biggest franchise from your most successful developer at the biggest (or one of the biggest now) industry-specific events just because you think you already have so much great stuff to show (which something like “You’re in the Movies” would seem to disprove).

Some have theorized that they didn’t want to take away from their Final Fantasy XIII announcement, but that honestly doesn’t make much sense to me.  Do they really believe that people couldn’t get excited for more than one thing at a time? Instead of just “Wow, FFXIII coming out to the 360!” it’d be “Wow, FFXIII coming to the 360 AND this awesome new Halo game!  I’m sure happy to be a 360 gamer now!”  No, I’m sorry… if you have something good to show, you show it at what is arguably the most important trade show in the industry (or at least, it used to be).

Which brings up what may be the more likely reason it wasn’t shown yet: it wasn’t good, or, at least, it wasn’t ready.  Based on how one bad E3 experience can potentially (unfairly) shape the future of your game (ahem), maybe Microsoft just didn’t think the game was in a good enough state to show yet.  I don’t really have a problem with this, but it’s strange that they would give such a weird excuse rather than just tell the truth.  If Bungie ends up revealing their game in just a week or so and it looks amazing, I’ll admit I was wrong, but right now I don’t believe their excuse for a second.