A Question For Which I Have No Answer

March 6th, 2008

Your preferred next-generation DVD format fails.  Your biggest competitor backed the winning format.  What do you do?  Deny that you’re considering bringing out a new disc drive to play that format!

Naturally, I have no idea why Microsoft would possibly want to do this.  What is the disadvantage to acknowledging that you’re thinking about supporting Blu-Ray?  It takes away a competitive advantage from Sony, commits you to nothing, and it’s already widely suspected as it is.

Posted in Geoff, Microsoft, Xbox 360 |



      

2 Responses to “A Question For Which I Have No Answer”

  1. Rob Says:

    No way to know what’s FUD until something more solid surfaces. For what it’s worth, Microsoft said before HD-DVD died that they would consider Blu-Ray support if it won.

  2. used cisco Says:

    I think denial is the right move……for now. The blu-ray win has given sony some steam, but it hasn’t sent their sales THAT much higher. Even with the win, the marketplace is still a bit uncertain. I think MS’s best move is to wait until the blu-ray steam dies down a little bit, THEN come out with the announcement. Otherwise, they risk giving Sony the critical mass they need.

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