Killing The Messenger
November 29th, 2007It’s fashionable (for obvious reasons) to beat up on Sony, but I don’t know that it’s fair to blame their advertising agency for the PS3’s troubles. The issue, as always, has been much more of an internal marketing problem - primarily around feature inclusion and pricing - rather than an ad-based issue.
Can you really blame TBWA/Chiat/Day for failing to sell a product that was, barring some obvious design and price problems, practically able to sell itself? I think you’re deluding yourself if you try to argue that the PS3 was going to fly off the shelves… if the agency had just come up with some better advertising.
Posted in Business, Geoff, PS3, Sony |